40
toddler tupperware for daycare
Skip itHigh returns (8.3%) — this niche doesn't clear our bar today.
Avg price
Great$69.23avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,465.65avg incumbent reviews — the moat a new listing must climb
Market size
Okay$220K$220K/yr · 132K searches
Price range
Okay$10.99–$244.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Returns
Bad8.3%return rate — above 5% kills the launch gate