45
toddler pillowcase
Skip itSoft demand (-8.1% this quarter) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good$277K$277K/yr · 691K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.78avg listing price — sweet spot $15–$100
Price range
Okay$5.92–$18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,544.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality