60
toddler leash
Launch itA $1.1M/yr market growing +29.5% this quarter with returns at 3.7% — clears our launch bar.
Competition
Great32%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 1.9M searches
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Price range
Great$6.94–$43.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+29.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Okay2,814.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality