44
swaddleme 3-6 month
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.11avg listing price — sweet spot $15–$100
Price range
Great$13.54–$44.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,452.01avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.8%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 70K searches