45
swaddle me 3-6 month
Skip itHigh returns (6.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.74avg listing price — sweet spot $15–$100
Price range
Great$13.84–$34.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Market size
Bad$98K$98K/yr · 185K searches
Review moat
Bad7,150avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.7%return rate — above 5% kills the launch gate