Skip to content
47

sublimation sippy cup blank

Skip it

Soft demand (-24.6% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 13Conversion 81Competition 43Returns 76Price range 79Avg price 95Brand share 34Review moat 82Quality gap 27

Avg price

Incredible$41.98

avg listing price — sweet spot $15–$100

Review moat

Great361.21

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.91–$116.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$99K

$99K/yr · 28K searches

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

Products