49
stroller hooks
Skip itPrices mostly outside the sweet spot ($4.07–$15.64) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good$338K$338K/yr · 510K searches
Returns
Good3.0%return rate — above 5% kills the launch gate
Review moat
Bad4,964.29avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.46avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.07–$15.64cheapest to priciest tracked listing — scored on the share inside $15–$100