40
stroller blanket
Skip itSoft demand (-42.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.68avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$7.11–$127.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay2,463.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 110K searches
Growth
Bad-42.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand