30
strolee
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great284.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Avg price
Okay$242.96avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$94K$94K/yr · 47K searches
Returns
Bad8.1%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$101.59–$463.66cheapest to priciest tracked listing — scored on the share inside $15–$100