Skip to content
43

stair lights indoor

Skip it

Soft demand (-24.5% this quarter) — this niche doesn't clear our bar today.

Market size 66Growth 13Conversion 20Competition 53Returns 58Price range 36Avg price 95Brand share 40Review moat 25Quality gap 40

Avg price

Incredible$34.08

avg listing price — sweet spot $15–$100

Market size

Good$651K

$651K/yr · 1.2M searches

Returns

Good2.7%

return rate — above 5% kills the launch gate

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$9.84–$243.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,074.68

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.5%

90-day search growth — must beat 0% to launch

Trend