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squishmallow net
Skip itSoft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Price range
Great$6.42–$40.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$14.42avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$123K$123K/yr · 214K searches
Review moat
Bad6,257.54avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.8%90-day search growth — must beat 0% to launch