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spooky basket
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Review moat
Good510.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$4.18–$21.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 126K searches