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spectra charger
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Review moat
Good756.5avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay$11.42avg listing price — sweet spot $15–$100
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Market size
Okay$135K$135K/yr · 77K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$7.40–$15.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand