43
soft blankets for kids
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$17.84avg listing price — sweet spot $15–$100
Price range
Great$7.59–$39.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad13,580.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 73K searches
Signals No Dominant Brand