54
small thermometer
Worth a lookShows low returns (0.8%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$5.10–$68.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.47avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Review moat
Bad15,644.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 40K searches
Signals Low Review Barrier