Skip to content
54

small diaper pail

Worth a look

Shows a sweet-spot price point ($34.81 avg), but a small market ($94K/yr) keeps it on the watch list.

Market size 23Growth 57Conversion 27Competition 70Returns 84Price range 84Avg price 95Brand share 60Review moat 24Quality gap 43

Avg price

Incredible$34.81

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$4.39–$81.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Good+31.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,702.1

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$94K

$94K/yr · 127K searches

Products