48
small bowls with lids
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good$14.25avg listing price — sweet spot $15–$100
Price range
Good$5.01–$29.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,894.4avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 115K searches
Signals No Dominant Brand