47
sliding gate
Skip itHigh returns (8.9%) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$94.90avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$21.17–$167.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$234K$234K/yr · 179K searches
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Review moat
Bad15,153.62avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad8.9%return rate — above 5% kills the launch gate