53
size 8 diapers
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$3.0M$3.0M/yr · 764K searches
Avg price
Incredible$40.44avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Good$11.07–$164.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad24,941.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand