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similac pro total comfort formula
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Great404avg incumbent reviews — the moat a new listing must climb
Avg price
Great$88.81avg listing price — sweet spot $15–$100
Market size
Great$862K$862K/yr · 113K searches
Price range
Okay$10.59–$225.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand