46
silk crib sheet
Skip itSoft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.86avg listing price — sweet spot $15–$100
Price range
Great$9.08–$97.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,814.05avg incumbent reviews — the moat a new listing must climb
Market size
Okay$238K$238K/yr · 209K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.7%90-day search growth — must beat 0% to launch