37
security gate
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Review moat
Good530avg incumbent reviews — the moat a new listing must climb
Avg price
Good$108.87avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Price range
Okay$38.69–$230.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad6.8%return rate — above 5% kills the launch gate
Market size
Bad$12K$12K/yr · 48K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale