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scalloped bibs
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.62avg listing price — sweet spot $15–$100
Price range
Great$12.42–$45.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good624.56avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 113K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals Out of Stock