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sassy diaper sacks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$15.50avg listing price — sweet spot $15–$100
Price range
Great$6.17–$42.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Review moat
Bad13,546.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 17K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand