52
room camera
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a deep review moat (10,964 avg reviews) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.57avg listing price — sweet spot $15–$100
Price range
Great$6.22–$69.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Bad$99K$99K/yr · 137K searches
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Review moat
Bad10,964.12avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand