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puramino baby formula
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+66.0%90-day search growth — must beat 0% to launch
Review moat
Good557.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$112.25avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$35.78–$248.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$72K$72K/yr · 60K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price