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preemie pacifier
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.25–$32.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Okay$11.59avg listing price — sweet spot $15–$100
Review moat
Okay2,030.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 95K searches
Brand share
Bad96%top-5 brand share — brand-locked demand