50
pouch topper no spill
Worth a lookShows searches that convert (14.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+63.6%90-day search growth — must beat 0% to launch
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Market size
Good$307K$307K/yr · 164K searches
Price range
Okay$9.19–$18.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,851.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand