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potty training chart
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Market size
Great$922K$922K/yr · 1.4M searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,195.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.61–$24.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.92avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch