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playtex diaper genie refill bags
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$19.17avg listing price — sweet spot $15–$100
Price range
Great$5.79–$42.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad19,406.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 9K searches
Brand share
Bad100%top-5 brand share — brand-locked demand