47
pink toy box
Skip itSoft demand (-24.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$47.54avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Okay$9.85–$182.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,364.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 145K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.0%90-day search growth — must beat 0% to launch