50
pink basket
Worth a lookShows a fragmented shelf (top 5 take 38% of clicks), but soft demand (-36.9% this quarter) keeps it on the watch list.
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$15.34avg listing price — sweet spot $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good$6.17–$34.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good973.21avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$307K$307K/yr · 858K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-36.9%90-day search growth — must beat 0% to launch