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paw print kit
Launch itA $1.1M/yr market growing +6.0% this quarter with returns at 1.6% — clears our launch bar.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 883K searches
Avg price
Good$14.30avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.63–$22.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,724.25avg incumbent reviews — the moat a new listing must climb