43
outdoor blanket for baby
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.43avg listing price — sweet spot $15–$100
Price range
Incredible$20.50–$60.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+61.4%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay1,786.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 42K searches