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narrow baby gate
Skip itHigh returns (10.1%) — this niche doesn't clear our bar today.
Avg price
Great$46.38avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$12.81–$136.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Review moat
Bad13,212.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 39K searches
Returns
Bad10.1%return rate — above 5% kills the launch gate
Signals High Returns