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name light up sign for wall
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$57.63avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.51–$171.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,091.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 123K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price