25
munchkin swing
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$129.73avg listing price — sweet spot $15–$100
Review moat
Good1,475avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$21.66–$216.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$38K$38K/yr · 96K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price