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mouse hole wall decal
Skip itSoft demand (-60.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great238.32avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.21avg listing price — sweet spot $15–$100
Market size
Bad$38K$38K/yr · 121K searches
Growth
Bad-60.5%90-day search growth — must beat 0% to launch
Price range
Bad$4.13–$10.47cheapest to priciest tracked listing — scored on the share inside $15–$100