50
mini fridge lock
Worth a lookShows low returns (2.2%), but a small market ($71K/yr) keeps it on the watch list.
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.26–$24.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,923.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.43avg listing price — sweet spot $15–$100
Market size
Bad$71K$71K/yr · 110K searches