49
mini baskets
Skip itSoft demand (-21.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$16.48avg listing price — sweet spot $15–$100
Price range
Good$6.09–$39.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good601.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Bad$72K$72K/yr · 328K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand