51
mini basket
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-21.9% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$15.89avg listing price — sweet spot $15–$100
Price range
Great$6.09–$43.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good770.77avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$129K$129K/yr · 543K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand