52
milestone wooden circles
Worth a lookShows no brand lock-in (top 5 brands take 60% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$638K$638K/yr · 1.6M searches
Review moat
Good972avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.58–$29.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.75avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand