45
milestone blocks
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.78avg listing price — sweet spot $15–$100
Price range
Great$7.78–$43.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good868avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 46K searches