30
mika micky bassinet
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Great$100.39avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay1,569.59avg incumbent reviews — the moat a new listing must climb
Price range
Okay$18.07–$194.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$12K$12K/yr · 72K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price