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mika micky bassinet sheets
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.20avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$7.94–$163.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,480.36avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 52K searches