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medela membranes
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,860.9avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.70avg listing price — sweet spot $15–$100
Price range
Okay$5.99–$20.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$41K$41K/yr · 33K searches