36
lovevery toys for 0-6 months
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$78.11avg listing price — sweet spot $15–$100
Market size
Great$851K$851K/yr · 1.1M searches
Review moat
Okay2,014.47avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay$14.71–$243.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price