47
long baby gate
Skip itHigh returns (9.6%) — this niche doesn't clear our bar today.
Avg price
Great$72.11avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Good$24.65–$145.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$405K$405K/yr · 295K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad19,263.8avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.6%return rate — above 5% kills the launch gate