55
light up star
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($16K/yr) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great$21.80avg listing price — sweet spot $15–$100
Price range
Great$7.85–$48.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay2,123.31avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 58K searches