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light switch extender for kids
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Review moat
Good1,314.41avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.29avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$6.42–$19.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 105K searches
Brand share
Bad96%top-5 brand share — brand-locked demand